Posted by Sandy Hutchens
The Ontario SPCA is honoured to be the recipient of the 2009 National Summit for Urban Animal Strategies Media & Communications Award for its FixYourPet campaign.
The Ontario SPCA accepted the award for its successful and edgy FixYour Pet campaign promoting the importance of spay/neutering companion animals to help end pet overpopulation; and spread the word about responsible pet ownership. For more information about Fix Your Pet campaign please visit www.fixyourpet.ca.
Thrilled with the news of the award, Kate MacDonald, Ontario SPCA’s Chief Executive Officer said, “We found the message to spay/neuter your pet to be old, but yet still a very important one. With the cat over-population crisis in Ontario, and other pets being surrendered daily at shelters all across the province, this edgy campaign was a fresh new approach that sparked the attention of the media.”
The word quickly spread across the province because of the refreshing new approach of the campaign as a result the Ontario SPCA is garnering not only a wider audience for this important message, but new audiences too.